The Guide to Quality Results

Posted on: July 27, 2014 at 3:33 PM

The term "GUIDE" is more than just a word; it's a model that numerous businesses across various industries globally adopt to boost sales and performance. For Cruise Planners franchisees, applying the GUIDE model can be a game changer. Let’s break down what each letter stands for and how you can incorporate it into your business strategy.

Goal Setting

  • What are your objectives for generating new sales this week in the cruise industry?
  • Which tools will you deploy to achieve this?
  • How many successful transactions or "closes" do you aim to complete?

Uncovering Gaps

  • Have you identified shortcomings that could prevent you from finalizing a sale?
  • Are you following up effectively with prospective clients?
  • Have you missed sharing critical information with a potential client during your interactions?

Identifying Root Cause

  • What specific traits contribute to or impede your success in attracting clients? Can you identify these and formulate strategies to enhance them?
  • What measures can you take to ensure your clients return for another cruise or trip?
  • Is it time for a refresher course to boost your marketing skills?

Defining Corrective Action

  • Consider attending a sales conference to reinforce your goals and discover new incentives.
  • Set a minimum of one goal per week to reignite your drive, whether it’s networking, consulting with fellow cruise planners or researching fresh ideas.
  • Experience a cruise firsthand to rejuvenate your mind, body and spirit. Don't forget to share your journey with your clients to create excitement!

Evaluating Performance

  • After establishing your goals, set a deadline—preferably by year-end—to meet a self-imposed quota.
  • Reflect on what initiatives succeeded and what needs to be eliminated to reach your objectives.
  • Once you’ve met your goals, aim to repeat the process. Watch as your business scales new heights year after year.

By applying the GUIDE model to your Cruise Planners franchise, you'll be better equipped to navigate the complexities of the cruise industry. This structured approach will help you set clear goals, identify gaps, formulate corrective actions, and ultimately drive your business to success.

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