Posted on: September 4, 2025 at 12:13 PM
Social media isn’t just about posting vacation pics or hopping on trends—it’s one of the most powerful tools in a Cruise Planners travel advisor’s toolkit. That’s exactly what the Home Office Team unpacked in a recent webinar focused on media success strategies.
This wasn’t your average “how-to” session. It was a deep dive into what really works on socials today. The panel ranged from two very successful agents, Nick Pena and Matt Hoffman to Cruise Planners’ in-house media expert, Brianna Taylor.
Core Principles That Make an Impact
If you’re looking to grow your presence, influence, and bottom line, these principles are non-negotiable:
- Consistency is key: Show up regularly, and your audience will start to see you as the real deal—not just a hobbyist. “It signals professionalism,” said Nick Pena.
- Authenticity builds trust: “Stay true to your voice and values,” shared Matt Hoffman. Audiences are drawn to realness. Don’t be afraid to share the behind-the-scenes or the occasional misstep, people love it.
- Know your audience.
Not all platforms are created equal. “Facebook trends older. Instagram? That’s your younger crowd,” explained Brianna Taylor. Focus on the platform where your dream client is already scrolling.
And whatever you do, don’t try to be everywhere at once. Spreading yourself too thin can lead to burnout, which doesn’t help anyone.
Crafting Content That Clicks
The heart of social success lies in creating content that resonates. That means ditching the stock images and showing your face, your travels, and your take.
- Be relatable.
“People connect with people,” said Brianna. It’s not about perfection—it’s about personality. - Show the details.
Ship tours, behind-the-scenes cruise footage, travel tips—Matt reminded everyone that “those small details can be major to some people.” - Own your niche.
Love luxury cruising? Passionate about multigenerational travel? Start there. As Matt advised, “Get known for one thing first, then expand.” Expertise builds trust—and trust books trips.
Tools That Work (Without the Tech Stress)
The good news? You don’t need fancy equipment to create high-quality content. Your phone is more than enough, and editing apps like Meta’s Edits are super user-friendly—even if you're not a tech pro.
Even better, Cruise Planners equips you with a full suite of support tools—from social media templates to print-ready materials to SOCI, a scheduling platform that makes it easy to plan your content weeks in advance. As Brianna put it, “These tools help everyone stay on the same page.” And with the CP brand behind you, you’re never flying solo.
Engagement That Feels Natural
Let’s be real: nobody wants to feel like they’re being sold to 24/7. That’s why subtle, genuine engagement is the secret sauce.
Instead of pushy calls to action, try questions like:
- “Have you ever cruised with [brand]?”
- “Which would you choose: balcony cabin or suite?”
- “What’s your dream destination?”
These kinds of prompts invite conversation without the pressure—just real connection.
From Visibility to Bookings
At the end of the day, social media isn’t just about getting seen—it’s about getting results.
When you show up consistently, authentically, and with purpose, you stay top of mind. And when your followers are ready to book, guess who they’ll think of? The advisor who made them feel seen, heard, and inspired.
Social media helps Cruise Planners advisors turn influence into income. It’s not about being perfect—it’s about being present.
So, whether you're posting a quick reel, going live on Facebook, or planning out your content calendar for the month ahead, remember:
- You don’t need to master every platform—just the right one.
- You don’t need to chase a blue checkmark—credibility comes from consistency.
- You don’t need to be someone else—people want to work with you.
Cruise Planners has your back with the tools, training, and brand power to help you stand out and grow. Now it’s your turn to hit “record,” press “post,” and start turning scrolls into sales.
