Posted on: May 30, 2025 at 10:00 AM
Cruise Planners Franchise Owner Amy Chen attends Disney World training event.
Travel advisors who want more success selling Disney should consider earning a very special kind of diploma: a degree in magic. No, not the wand-waving kind, but a certification from the College of Disney Knowledge: Disney’s official training program for travel professionals.
This free, online course helps Travel Advisors level up their Disney expertise, opening the door to better planning, smarter selling, and more personalized experiences for every type of Disney traveler.
What Is the College of Disney Knowledge?
Created by Disney Destinations, the College of Disney Knowledge (CDK) is an advisor-exclusive training platform designed to deepen understanding across Disney’s vast portfolio. From theme parks and resort hotels to cruises, guided tours, and Hawaiian escapes, CDK gives advisors the tools they need to navigate the full Disney ecosystem.
The course includes five core modules, each focused on a major Disney offering:
- Walt Disney World Resort
- Disneyland Resort
- Disney Cruise Line
- Adventures by Disney
- Aulani, A Disney Resort & Spa
Upon completion, advisors earn the official status of CDK Graduate, along with perks and resources designed to enhance both client experience and business potential.
Cruise Planners Franchise Owners Polly Hemstock and Susan Levin showcasing 'cruisitude' at Disney resort.
Why CDK Matters
Travel advisors don’t need to complete CDK to sell Disney, but those who do gain access to benefits that go far beyond basic product knowledge.
- Exclusive Sales Tools: Advisors receive access to agent-only portals, updated promotional materials, and digital resources to help with everything from quotes to client education.
- Advisor-Only Rates: Graduates may qualify for discounted Disney experiences, including resort stays and cruises; ideal for personal research or creating content.
- Familiarization Opportunities: Completion may open the door to fam trips hosted by Disney, offering hands-on experience that can’t be replicated in a classroom or brochure.
- Client Confidence: Displaying CDK credentials helps reinforce trust; clients love knowing their advisor has been trained by Disney itself.
Cruise Planners Franchise Owners Deborah Gatzke and Kendra Konitzer celebrating with group at Epcot.
A Stronger Client Experience
Disney vacations are known for being magical, but they’re also famously complex. Clients often come with more questions than answers: What’s the difference between Genie+ and Lightning Lane?
Should we stay at a Value Resort or upgrade to Deluxe?
Is Disney Cruise Line worth it for kids under 5?
Graduates of CDK are better equipped to answer those questions with clarity and confidence, helping clients navigate their options and avoid costly missteps. More knowledge leads to smoother planning, more customized itineraries, and ultimately happier travelers.
Final Thoughts for Travel Advisors
Disney is one of the most trusted and recognizable brands in the world, and for travel advisors, that brand power offers a huge opportunity.
By completing the College of Disney Knowledge, advisors not only become more efficient and confident sellers, but they also become storytellers, problem-solvers, and experienced curators. In short, they become experts that clients will return to again and again.
Want to Turn Your Disney Knowledge Into a Thriving Business?
Take the next step and become a certified Disney Specialist with Cruise Planners’ exclusive Disney Enhanced Partnership Program.
