Posted on: July 1, 2025 at 4:02 PM
In a competitive travel market, standing out as a cruise expert requires more than enthusiasm; it requires credentials, connections and continuous growth. That’s where Cruise Lines International Association (CLIA) steps in. For advisors who want to take their cruise business to the next level, CLIA is now essential.
CLIA is more than just a membership group. It’s a globally recognized cruise industry association that offers travel advisors the tools, training, and recognition needed to succeed in today’s competitive market. Whether an advisor is just beginning to focus on cruises or is ready to deepen their expertise, CLIA offers a strategic path forward.
What Sets CLIA Apart?
As the world’s largest cruise industry trade association, CLIA connects agents to a powerful professional network and provides the structure to grow both knowledge and credibility. Here’s how CLIA helps agents thrive:
Industry Recognition and Visibility
CLIA membership showcases agent status as a trained, credible cruise professional. As part of the membership, agents are included in the CLIA Agent Finder, where potential clients can discover them easily. For a small annual fee, advisor’s names are front and center on a trusted platform that cruise customers use to find experienced agents.
Education that Elevates
With access to industry-leading training, CLIA helps advisors sharpen their skills at every level. Whether agents are interested in instructor-led certification programs or self-paced online courses, the curriculum is built to deepen cruise knowledge and position advisors as a trusted resource.
Member Only Cruise-Line Benefits
From exclusive promotions to professional resources, CLIA partners directly with cruise lines to give agents a competitive edge. These insider perks make it easier to serve clients and stand out from agents who lack the same support.
Cruise Planners Chief Strategy Officer, Scott Koepf, is inducted into CLIA's Hall of Fame with a Lifetime Achievement Award.
Who Should Consider a CLIA Membership?
CLIA membership is a smart choice for many types of travel professionals, including:
- Independent agents looking to establish authority
- Hosted agents seeking structured development
- Seasoned planners aiming to differentiate themselves
Regardless of experience level, advisors who invest in CLIA often find that it enhances both their confidence and client relationships.
Final Thoughts: Why CLIA Belongs in Every Agent’s Toolkit
Cruising is a dynamic, detail-rich travel segment. Travel advisors who align with CLIA gain more than credentials. Agents gain a deeper understanding of cruise products, insider access to industry tools and a trusted presence in the marketplace.
As more travelers turn to experts for personalized cruise planning, CLIA gives advisors the edge they need to deliver exceptional service and build long-term client loyalty.
For advisors looking to grow their cruise business, CLIA is more than a resource; it’s a game-changer.
