Loving Your Business!
Posted on: February 13, 2015 at 10:36 AM
Valentine’s Day isn’t just a holiday for couples; it’s also an opportunity to show appreciation and love to your clients, staff and potential customers. Looking for marketing ideas that will resonate? Here are some tactics you can deploy to make the holiday special for everyone involved with your Cruise Planners franchise.
Leverage Social Media
A heartfelt message goes a long way. Take to social media platforms to post a special note, saying something like, "We love having your business!"
Offer Incentives
How about a bounce-back coupon for clients who book a cruise within the next month? Not only does this encourage future business, but it also leaves a lasting impression.
Acknowledge Your Staff
Valentine’s Day is a chance to show some love to your employees. Recognize their time off to spend with family, friends or significant others. A little acknowledgment boosts morale and strengthens your team.
Spotlight Customer Reviews
Nothing builds trust like word-of-mouth. Use Valentine’s Day as an opportunity to showcase glowing customer reviews on your social media pages.
Share Moments
Do you have photos of couples who have enjoyed cruises with your franchise? Valentine’s Day is the perfect time to share these romantic snapshots as part of your marketing strategy.
Raise Awareness
Show that your business cares about more than just profits. Use this day to bring attention to charitable causes, whether it’s sending care packages to soldiers or contributing to cancer research.
Remind Them What They Love
Valentine’s Day is all about love, so remind your clients why they love doing business with you:
- They LOVE to travel
- They LOVE exploring other countries
- They LOVE the luxury of ships and cruises
- They LOVE enjoying fine weather
- They LOVE being near the water
- They LOVE the opportunity to own a Cruise Planners franchise
In essence, Valentine's Day provides a unique platform to engage with your audience on a more personal level. So, this year, go beyond the routine and use the holiday to cement your relationships and grow your franchise.
Happy Valentine’s Day!
