🥇 Cruise Planners recognized for excellence in Marketing, Training and Technology with 3 GOLD and 2 SILVER Magellan Awards from Travel Weekly

Posted on: Oct 26, 2022 2:37:41 PM

CORAL SPRINGS, Fla. Oct. 17, 2022 –  Cruise Planners continues its awards streak to take home three GOLD and two SILVER Travel Weekly Magellan awards after also being named a Top 100 “Most Innovative Franchises” from Franchise Business Review. Travel Weekly’s Magellan Awards recognizes top travel organizations worldwide and honored Cruise Planners’ outstanding work with a high standard of excellence within the travel industry.

This year, Cruise Planners received five Magellan Awards for the brand’s superior STAR University training program (GOLD), innovative CP Social marketing program (GOLD), S.O.A.R dashboard analytics tool for agents (GOLD) and CP Mobile & CP Maxx Mobile technology application (SILVER). Cruise Planners franchise owner Claire Maguire also won a Magellan award in the “Individual Travel Advisor - Marketing-Promotions with Purpose” category (SILVER).

“The Magellan Awards are a premiere benchmark for Cruise Planners and we are thrilled to add five to our collection this year,” said Michelle Fee, CEO and founder of Cruise Planners. “It reiterates why we dedicate so much of our resources to making sure our marketing, training and technology programs are top notch.”

  • Travel Advisor Organizations- Marketing- Social Media CP Social Program
  • Travel Advisor Organizations- Overall- Business Strategy- S.O.A.R Dashboard 
  • Travel Advisor Organizations- Overall- Training Program- STAR University          


  • Travel Advisor Organizations- Overall-Technology Solutions- CP Mobile & CP Maxx Mobile
  • Individual Travel Advisor - Marketing-Promotions with Purpose- Make your Bucket List Trip a Reality Book

CP Social Program- GOLD WINNER

Cruise Planners innovative CP Social Program is a one-stop shop for advisors to share social media content.  Advisors can choose between three levels of this program which includes a free, basic version, a Pro version and an Elite version. The CP Social Program posts daily curated content to advisors’ Facebook, Instagram and provides quality content on their Google Business Profile. Cruise Planners also runs monthly localized Facebook ad campaigns, designs the creative content with customized fields and builds the audiences based on the product being featured. All completely hands off for their advisors, so they can focus on making connections and book travel.


The “S.O.A.R. Dashboard” stands for Strengths, Opportunities, Aspirations, and Results and allows our agents to easily track these key metrics. This new feature in Cruise Planners’ list of tools keeps track of franchisees’ goals and their attainment, helping to keep them focused and on track to achieve them. The dashboard breaks down the advisor’s business into over 120 metrics that will allow them to see where they have their strengths, their opportunities, and most importantly their results.  

STAR University & Training Events- GOLD WINNER

When it comes to training agents, Cruise Planners has nearly 30 years of success with their signature Sales Training to Accelerate Results (STAR University™) training program. It features six days of in-depth learning and networking that is the baseline for our franchisees to be able to start their travel career and be successful.  Cruise Planners also offers over 500+ online courses for every facet of the travel industry including: Cruises, Land Tours & Resorts, Luxury and Group Travel, Travel Insurance and more. 

CP Maxx Mobile & CP Mobile- SILVER WINNER

CP Maxx mobile is a full-featured, travel advisor assistant app that syncs with our revolutionary and proprietary booking engine, CP Maxx. Agents can send quotes to clients, manage leads, and book travel directly from their smart device, make payments, sell excursions and more. Clients also have their own app as well called CP Mobile. Clients can favorite a resort, tour, or cruise itinerary for their advisor to see, request additional details with the click of a button, make payments and more.


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