CRUISE PLANNERS LAUNCHES CUSTOMIZED VIDEO MARKETING TOOL
Posted on: December 9, 2009 at 4:18 PM
#
FORT LAUDERDALE, Fla. — Cruise Planners/American Express, the nation’s largest home-based travel agent franchise network in the cruise industry, today announced the availability of a “GroupScoop Video†program for its agents that offers customizable marketing videos at affordable prices through a partnership with Digital Design Video, a production company based in Ohio. The new program allows Cruise Planners agents to produce a professional, personalized promotional video that can be posted on their websites as well as top social networking sites.
“We want to do everything we can to ensure our agents are as competitive as possible in this market,†said Vicky Garcia, senior vice president, sales and marketing. “Our new GroupScoop program allows our agents to have a professionally produced, high-impact video on their websites, and we provide the training to show them how to maximize exposure on their Facebook, LinkedIn and YouTube sites as well showcase their specific group cruises. We realize that people are ‘buying differently’ now and we are continually striving to provide our agents with those tools to stay connected with their customers as well as reach new ones.â€
Videos are created in two parts, the core video provided by Cruise Planners and the customizable “group details†section for agent personalization. Cruise Planners’ Home Office has already created and paid for the professional production of the first core video for agents to customize with their contact information, group specialty and a call to action. The rollout of GroupScoop is just the first of many new products introduced at the company’s annual convention in November.
“GroupScoop is a high-quality video that allows agents to supplement what they are already doing to market themselves online,†said Adam Lapsevich, co-founder and president of Digital Design Video. “The program’s unique format is user-friendly, so I’m confident this will be a widely used promotional tool for the company’s agents.â€
