Posted on: November 12, 2025 at 5:20 PM
A Celebration of Connection, Inspiration, and Opportunity
Every year, our Cruise Planners family celebrates success, shares new ideas, and plans for the future. The 2025 CP World Convention was one of our most exciting gatherings yet. Held in Fort Lauderdale, Florida, and continuing aboard Royal Caribbean’s Wonder of the Seas, this multi-day event brought together travel franchise owners from across the U.S.
Our convention theme, “CP World: Rock On”, reflected the energy and passion that drives our network of travel advisors every day. From best-in-industry technology to award-winning marketing tools and advanced training programs, we showed exactly how we continue to help our franchise owners grow thriving travel businesses.
Cruise Planners CEO Michelle Fee speaks at CP World Convention 2025, celebrating three consecutive years of surpassing $1 billion in sales revenue.
Powering Franchise Success with Next-Generation Technology
At Cruise Planners, innovation is in our DNA. During this year’s convention, we introduced several exciting technology updates designed to simplify your workflow and help you serve clients more efficiently.
Our proprietary CP Maxx platform received major enhancements, including AI-powered features that help you save time and grow faster. With new tools like AI search filters, a confirmation import tool, and the Reservation Intelligence Engine, you can now handle everything from trip planning to client management in one seamless system.
We also unveiled the updated Trip Summary 3.0, giving you an even easier way to build and share beautiful, interactive travel proposals. Plus, the integration of Google Flights directly within CP Maxx makes booking air travel more convenient than ever.
Technology at Cruise Planners isn’t just about keeping up, it’s about staying ahead. Every enhancement we roll out is designed to help you deliver personalized, high-quality service while keeping your business organized and profitable.
Carmen Roig, SVP of Sales for Princess Cruises, joined Cruise Planners at CP World 2025 aboard Wonder of the Seas for four days at sea.
Marketing Tools That Inspire Travel and Strengthen Your Brand
Great marketing drives great results, and our advisors now have more tools than ever to connect with clients. At CP World 2025, we revealed a complete refresh of our marketing platform and unveiled a variety of new creative resources designed to help you grow.
Some of the exciting highlights include:
- A modernized advisor website template that’s easy to personalize while keeping your brand consistent with the Cruise Planners look and feel.
- A new corporate website experience that helps travelers quickly find and connect with the right advisor.
- The “Timeless Romance” marketing campaign, which helps you attract couples looking for honeymoons, destination weddings, anniversaries, or romantic getaways.
- A new Port Shopping Program that gives your cruise clients special shopping benefits at top destinations, adding extra value to every trip.
These tools are all about making it easier for you to stand out, reach more clients, and inspire them to travel again and again.
Expanding Knowledge with Training and Certification Programs
We believe that knowledge drives confidence, and confidence drives sales. That’s why training and education remain a cornerstone of our franchise support system.
At this year’s convention, we introduced CP Genie Learning, an on-demand, AI-enhanced training platform that gives you 24/7 access to learning modules. Whether you want to master marketing, polish your sales skills, or learn more about our proprietary tools, you can do it on your schedule.
We also launched new specialist certification programs, including Luxury Travel Specialist and Expedition Travel Specialist designations. These certifications help you position yourself as an expert in high-demand travel niches.
In addition to digital learning, we’ll continue offering in-person events like Bootcamps, STAR University, Tech Days, and Elite Summits, giving you multiple opportunities to learn, connect, and grow.
Cruise Planners founder & CEO Michelle Fee deeply values community, connection, and the success of every franchise owner—building a culture where people come first and everyone grows together.
Our Cruise Planners network is more than a business community — it’s a family. The convention provided countless opportunities for advisors, suppliers, and team members to connect in person. Together, we shared experiences, exchanged insights, and celebrated our shared successes.
Panels like the Cruise Line Executive Forum gave our advisors direct access to industry leaders, while our social events and team gatherings strengthened the bonds that make our network so powerful.
Community is one of the biggest advantages of being a Cruise Planners franchise owner. You’re never alone. You have the support of a strong home office team, a network of passionate peers, and access to trusted travel partners who are dedicated to helping you succeed.
What This Means for You as a Cruise Planners Franchise Owner
Everything we unveiled at CP World 2025, from advanced technology and smarter marketing to expanded training and stronger community ties, is designed to help you grow a profitable, sustainable travel business.
If you’re already part of our network, now’s the time to explore the new tools and start applying what you’ve learned. If you’re considering joining the Cruise Planners family, there’s never been a better moment.
Our commitment to innovation, education, and support ensures that our franchise owners have everything they need to thrive, whether you’re based in Florida, across the U.S., or traveling beyond.
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Cruise Planners franchise owner Sasha Espada has been crafting unforgettable land and sea experiences since 2013—specializing in group travel for 25 to 500 guests.
Why Cruise Planners Remains a Leading Franchise Brand
Cruise Planners continues to stand out as one of the most trusted franchise brands in the travel industry because of our strong business model, best-in-industry technology, and people-first culture. Our success starts with a proven franchise system designed to help you build a profitable franchise business that fits your lifestyle.
Our brand name is recognized nationwide and especially strong throughout South Florida, where our Fort Lauderdale headquarters serves as the heart of our operation. From here, we support franchise owners across the country with marketing tools, exclusive partnerships, and training programs that help you grow with confidence.
Cruise Planners’ franchise business model is flexible and scalable, allowing you to start small and expand as your client base grows. You’ll have access to a dedicated support team, advanced technology, and ongoing learning opportunities, all without the heavy investment requirements that many other travel franchises demand.
Every franchise owner operates under a transparent franchise agreement that outlines clear support, brand standards, and mutual goals. This structure ensures you can focus on creating memorable travel experiences while we provide the tools and guidance that drive your success.
Whether you’re looking for franchise business opportunities in South Florida or exploring new franchising opportunities nationwide, Cruise Planners offers a trusted path forward with the flexibility and support you need to thrive.
Cruise Planners franchise owners embody a culture of connection, collaboration, and shared success—built on Michelle Fee’s vision of putting people first.
Join the Cruise Planners Family
Are you ready to take your passion for travel and turn it into a successful business? As a Cruise Planners franchise owner, you’ll enjoy industry-leading support, training, and technology designed to help you reach your goals faster.
Visit our Franchise Opportunity page to learn how you can start your journey with Cruise Planners today.
