Posted on: July 3, 2025 at 4:12 PM
In a fast-moving travel landscape, staying informed and protected is essential, especially for Cruise Planners advisors crafting custom experiences for clients every day. That’s where the American Society of Travel Advisors (ASTA) comes in.
ASTA is the leading advocate for travel advisors nationwide. From legal protections to business credibility and global networking, ASTA gives Cruise Planners agents the edge to grow with confidence.
What Makes ASTA a Must-Have?
ASTA serves as the voice of the travel advisor; representing agent interests in government, providing best-in-class education, and uniting advisors across the globe under a standard of professionalism and trust.
Whether an agent is new to travel, or scaling their business, ASTA equips them with practical tools to thrive in any market.
Cruise Planners Travel Advisors gather at the 2025 ASTA Travel Advisor Conference
ASTA Membership: Real Benefits for Cruise Planners Advisors
1. Legislative Advocacy that Protects Businesses:ASTA actively lobbies for fair laws and tax policies that impact advisor work. From independent contractor protections to travel advisor rights, ASTA ensures businesses are represented on Capitol Hill, so agents can focus on what they do best: planning travel.
2. A Boost in Professional Credibility:ASTA membership signals to clients and partners that agents are serious about their profession. It’s a trusted seal of ethics, training, and industry excellence that adds value to a personal brand.
3. Access to Exclusive Resources:Membership includes tools that help agents stay informed and competitive, including:
- Industry reports and research
- Ongoing webinars and certification programs
- Insider updates from travel suppliers and government agencies
4. Global Networking Opportunities:
ASTA connects agents with advisors and suppliers across 120+ countries. It’s a dynamic network that opens doors to partnerships, events, and deals that keep your business growing. 
Cruise Planners Travel Advisors expand their knowledge of River Cruising at the ASTA River Cruise Expo. They also had the opportunity to attend an exclusive Cruise Planners River Cruise Sales Academy prior to the ASTA Expo.
5. Education that Complements Cruise Planners Training:
ASTA offers learning paths that expand on the solid foundation Cruise Planners provides. From real-world business topics to specialized certifications, ASTA helps agents stay sharp and ready for change.
Who Can Benefit From ASTA?
ASTA is a great fit for
- New advisors building trust and credibility
- Experienced agents seeking advocacy and advanced education
- Business-minded planners who want legal protection and a professional edge
No matter the niche (cruises, group travel, luxury trips), ASTA offers support that aligns with an agent’s goals and Cruise Planners’ core values.
Final Thoughts: What ASTA Brings to the Table
ASTA gives Cruise Planners advisors access to the kind of support that matters: advocacy, education, industry insight, and a professional network that spans the globe. ASTA allows agents to not only stay informed, but also build credibility, and have a voice in the policies and conversations that shape the travel industry.
